The Top Beauty Trends of 2025
January 15, 2025Welcome to a brand new year! Now that we’ve taken some time to reflect on the wild ride that was 2024, we’re looking forward to another exciting year of clean beauty. Our experts are forecasting a year full of futuristic formulations and soon-to-viral makeup looks that will take your beauty routine to new heights. These are the top beauty trends of 2025:
Mixed Metallics
Golds, silvers, and bronzes, oh my! The ancient faux-pas of never mixing your gold and silver jewelry is out, and mixed metallics are making a hot comeback for 2025. Not only is it ‘in’ to mis-match with your accessories—but also with your makeup. This straight-from-the-runway look takes pops of silvers, golds, and chromes to light up your complexion. So go ahead, wear that silver liner with a golden bronzer and pink chrome blush! We see chrome as a continuous color trend all 2025 long.
Our Pick: SWEED - Satin Eyeliner in Euphoria Silver
Meet the eyeliner we can barely keep stocked on our shelves. SWEED’s Satin Eyeliner in Euphora Silver glides on like a dream and delivers a prismatic silver shimmer that catches light like a disco ball, adding a touch of editorial glamour to your everyday look. Just one stroke adds a high-impact metallic finish that's subtly bold and adds some extra drama to your lids. We love the added smudge brush to blend out the inner corners to give the appearance of wider eyes. Pair this liner with your fave black mascara for a high-contrast look that is sure to turn heads.
Pro tip: Layer different metallic finishes on your eyes for a multi-dimensional effect that catches light beautifully.
Barrier Builders
2025 marks a pivotal shift toward barrier-focused skincare. The focus is on supporting your skin's natural defense mechanisms through clean, microbiome-friendly formulations. Get ready for a year of holistic healing with brand new skincare innovations that protect your microbiome and defend your barrier for your strongest, healthiest skin.
Our Pick: Alpyn Beauty - Super Peptide & Ghostberry Barrier Repair Cream
This moisturizer leads the barrier trend t with its innovative blend of clean actives and barrier-supporting ingredients. This powerhouse product exemplifies how natural skincare can harness cutting-edge science while remaining gentle and effective. Formulated with 14 peptides, a blend of creamides, and ghostberry, this rich and restorative moisturizer deeply replenishes hydration and helps to relax the appearance of fine lines and wrinkles for skin that performs beyond its age. Plus—this cream is approved by the National Eczema Association making it the perfect hydrator for sensitive and reactive skin types!
Retro Eyes
The '90s are making a triumphant return, but with a clean beauty twist. Think swaths of pastels paired with winged liners and bold lashes for a doe-eyed look sure to catch eyes. It’s all about having fun with color, and intensifying the lash line for high-impact eyes that are straight off the runway.
Our Pick: Kosas - Soulgazer Intensifying Gel Eyeliner
2025 is the year we take an everyday basic, and give it the supermodel makeover. This creamy, waterproof gel liner comes in ten shades to take your eyes from dull to dramatic. Pick a hue that compliments your eye color and contrasts your skin tone for a soul-piercing eye look. The matte and satin finishes are perfect for mixing and matching (try a beige hue on your lower lash line to brighten, contrasted with a dark blue, green, or violet to deepen your lash line and add complexity to your lids. We love that this retractable pencil comes with a built in sharpener and smudge tool so you can adapt your look throughout the day, on-the-go!
Bespoke Blends
This is the year of you. Customization takes centre stage in 2025, with adaptive formulas that work with your unique body chemistry. That means layering on adaptive fragrance, makeup, and skincare formulas to create your own signature beauty blends that highlight your unique features. Because you deserve a clean beauty routine tailored to all your unique needs!
Our Pick: RMS Beauty - Liplights in Chameleon
We’re obsessed with the new Liplights shade Chameleon—it represents this trend beautifully, creating a personalized color that adapts to your natural pH levels while nourishing your lips with hydrating and plumping clean ingredients. It’s the same bestselling cream-gloss formula you love, but with a color entirely unique to you! For a mesmerizing look, pair Chameleon with your favorite lip liner, spritz on two of your fave adaptive fragrances (for your own custom blend!) and you’re ready for a night out – you'll have everyone asking about your beauty secrets.
Hollywood Hair
2025 is shining a spotlight on healthy, bouncy, and voluminous strands styled with innovative treatments that add strength and resilience. For hair that is always camera ready, expect new innovations that treat the scalp and fortify strands for stronger, longer hair that appears fuller. This is the year of good hair days only, so you can always step into the limelight confidently.
Our Pick: RŌZ - Air Thickening Spray
This star styler is the talk of salons—it’s the must-have product when creating long-lasting body, texture and hold. Whether you’re looking for a full-bodied air dry, or a voluminous blow-out, the protein-powered spray delivers bounce and body that doesn’t compromise your hair’s long-term health. Plus, if you like to use hot tools, this spray doubles as a powerful UV and heat protectant to safeguard your hair from environmental damage. We suggest scrunching this into hair when damp, but it can also be used in-between washes for added texture and definition.
Why These Trends Matter
As we continue our commitment to clean beauty, these 2025 trends represent more than just aesthetic choices—they're a reflection of a growing consciousness about what we put on our bodies. Each trend embraces the power of natural ingredients while delivering the performance you expect from luxury beauty products.
The future of clean beauty is bright, and these trends are just the beginning. As we continue through 2025, expect to see even more innovations in sustainable packaging, biotech performance beauty, and personalized formulations that celebrate all the best in clean beauty.
How we chose the top beauty trends of 2025
The products featured in this year’s trend report were meticulously curated by our team of experts based on their innovation, performance, and buzz-worthiness. At the Detox Market, all of the products we carry have pure ingredients, exceptional performance, and cruelty free formulations. We've been the trusted clean beauty experts for over a decade, cutting through the clean beauty noise and providing you with nothing but the best in green beauty. You can learn more about our commitment to clean beauty here .