maude

To Eva Goicochea, every sexual wellness aisle looked the same: outdated, confusing, and exclusive. As a healthcare legislative aide-turned-beauty brand strategist, Goicochea saw an opportunity to merge these two passions. In collaboration with her co-creative director, celebrity Dakota Johnson, she launched maude—a modern intimacy line that aims to make the sexual wellness industry a more inclusive and empowering space for all people through high-quality, simplified essentials that you can rely on.
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